Privacy Policy

Last updated: December 23, 2026

Information We Collect

Information You Provide

  • Newsletter subscriptions: Email address for our weekly science newsletter
  • Contact forms: Name, email, and message content when you contact us
  • Comments: Name and email if you leave comments (when available)

Information We Collect Automatically

  • Analytics data: Page views, time spent, device type, and general location (country/region)
  • Technical data: Browser type, IP address, referring website
  • Cookies: Essential cookies for site functionality, analytics cookies with your consent

How We Use Your Information

  • Newsletter: To send weekly science content (you can unsubscribe anytime)
  • Site improvement: Analytics help us understand what content readers find most valuable
  • Communication: To respond to your questions or comments
  • Legal compliance: When required by law

Cookies and Tracking

Essential Cookies

Required for basic site functionality. These cannot be disabled.

Analytics Cookies

We use Google Analytics to understand how visitors use our site. You can opt out through your cookie preferences or browser settings.

Advertising Cookies

Our advertising partners (Outbrain, Taboola, MGID) may place cookies to show relevant ads. You can control these through your cookie preferences.

Data Sharing

We do not sell personal information. We share data only with:

  • Service providers: Email delivery, analytics, hosting providers
  • Advertising partners: Anonymous data for ad targeting (no personal identification)
  • Legal requirements: When required by law or to protect our rights

Your Rights (GDPR/CCPA)

  • Access: Request a copy of your personal data
  • Correction: Update or correct your information
  • Deletion: Request removal of your data
  • Portability: Receive your data in a portable format
  • Opt-out: Unsubscribe from communications anytime

To exercise these rights, contact us at [email protected]

Data Security

We protect your data with industry-standard security measures including:

  • SSL encryption for all data transmission
  • Secure hosting with regular backups
  • Access controls and staff training
  • Regular security audits

Children's Privacy

Liquid Acid does not knowingly collect information from children under 16. If we discover we have collected such information, we will delete it immediately.

International Transfers

Your data may be processed in countries other than your own. We ensure adequate protection through:

  • EU-US Privacy Shield certified providers
  • Standard Contractual Clauses
  • Adequacy decisions by the European Commission

Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify users of significant changes via email or site notice.

Contact Information

Data Controller: Liquid Acid Ltd
Address: Cavendish St, Leeds LS3 1LT, United Kingdom
Email: [email protected]
Phone: +44 113 244 4976

For EU residents, you also have the right to lodge a complaint with your local data protection authority.