About Liquid Acid
We turn the ordinary into the extraordinary by revealing the hidden science behind everyday life.
Our Mission
Liquid Acid exists to satisfy curiosity. We believe that understanding how the world works makes it more wonderful, not less magical.
Every day, we encounter phenomena that seem simple but hide fascinating complexity. Why does bread go stale? How does memory work? What makes the evening sky look different from the midday sky? These aren't just random facts—they're windows into the elegant logic that governs our universe.
We don't chase sensationalism or clickbait. Instead, we pursue the deep satisfaction that comes from understanding. Our goal is that "aha!" moment when something complex becomes clear, when the hidden logic reveals itself.
Our Approach
Every article we publish follows rigorous editorial standards:
- Primary sources first: We cite peer-reviewed research, official data, and expert interviews
- Fact-checking process: Every claim is verified by our research team before publication
- Clear attribution: Authors and editors are named on every piece
- Correction transparency: Updates and corrections are clearly marked and explained
- Accessible language: Complex concepts explained without jargon or condescension
Meet Our Editorial Team
Dr. Rachel Morrison
PhD in Chemistry, Cambridge. Former science correspondent for The Guardian. Rachel ensures every explanation is both rigorous and accessible.
Marcus Holbrook
MSc in Physics, Oxford. Specializes in making complex scientific concepts understandable. Covers everyday science and nature phenomena.
Dr. Sarah Thompson
PhD in Cognitive Psychology, Edinburgh. Research focus on memory and decision-making. Leads our Mind & Behavior coverage.
James Palmer
BEng in Engineering, Imperial College. 15 years explaining how technology works. Covers tech explainers and kitchen chemistry.
Contact Our Editorial Team
Have a science question? Spotted an error? Want to suggest a topic?
Office Address:
Cavendish St, Leeds LS3 1LT, United Kingdom
Phone: +44 113 244 4976